Thursday, May 16, 2013

Sandvine: UBB Reduces FileSharing Consumption

Sandvine has just published its “Global Internet Phenomena Report 1H2013”.

Dave Caputo, CEO, Sandvine said: "We predict from this data that 2013 will be the year long-form video will make its move onto mobile networks, The “home roaming” phenomenon, the concept of subscribers voluntarily offloading mobile traffic onto Wi-Fi networks, has continued. This combined with increased consumption of real-time entertainment on mobile networks globally, and the doubling of Netflix traffic on mobile networks in North America, suggests that users are getting comfortable with watching longer form videos on their handheld devices”.

The report also follows the Usage Based Billing trend, and its impact on application usage (the "comparison did not look at the volume of traffic generated by the two types of
networks. A direct comparison proved difficult as each CSP offers various levels of speed tiers and usage caps which can greatly impact overall usage"), With a number of US-based fixed-access CSPs who participate in the Global Internet Phenomena report having implemented UBB over the past 18 months, we decided to compare how subscribers behave on networks that have implemented UBB versus behavior on unlimited usage networks

The figure below shows "a comparison of usage between the two types of networks during peak period .. What stands out most clearly is the fact that Real-Time Entertainment’s traffic share is almost identical on both  networks, demonstrating that high bandwidth streaming audio and video traffic is of such high value to all subscribers  that they are unwilling to stop or alter the way the consume it even though they have a cap placed on their monthly usage. What is also interesting is how much lower a share Filesharing traffic has on networks with UBB compared to those who do not have it"

See "Sandvine Report: Apple Takes Big Bite of Streaming Video" - here.

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