Thursday, November 21, 2013

cVidya Launches a Marketing Analytics Solution for MNOs

cVidya launched a "powerful Marketing Analytics solution that will enable mobile operators to maximize revenue from existing services, improve customer acquisition and retention, and break into new markets. 

Able to analyze customer information from multiple sources, Enrich™ offers a 360° view of cross-business key performance indicators, as well as packages of pre-modeled customer data analytics designed to address specific challenges faced by mobile operators. These include accelerating the penetration of data services and maximizing data revenue, improving customer acquisition and retention, managing LTE migration, optimizing price plans, and identifying opportunities for collaboration with third parties.

See "cVidya Launches Powerful Marketing Analytics Suite" - here.

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