Monday, November 11, 2013

Procera Partners with Avvasi; Prefers Partnerships over Allot's Acquisitions Strategy

Procera Networks continues to expand its partnerships with optimization vendors [see "Procera Partners with Skyfire: Detects and Steers Video Traffic for Optimization" - here], and announces a "a joint solution and strategic partnership that integrates Avvasi’s industry-leading Q-VUE product [see "Avvasi Launches Video Analytics Service Gateway - w/Location (RAN), Device and Subscriber Awareness"- herewith Procera’s PacketLogic™ Intelligent Policy Enforcement (IPE) system. 

The joint solution performs video Quality of Experience (QoE) measurement in real-time to provide the communication industry’s most comprehensive determination of video QoE in service provider networks. 

.. Procera has chosen Avvasi as a solutions partner to address key customers looking for greater insight into OTT video quality through measurement of Key Performance Indicators (KPI). Mobile operators are trying to better understand, plan and manage network resources while satisfying their subscribers’ desire to consume video content at a consistently high level of quality"

Procera told Sarah Reedy, Light Reading, (see "Procera Courts More Policy Partners" - here) that ".. its strategy is to build up its network offerings through partnerships like these, rather than through M&A like its DPI competitor Allot Communications, which bought up Ortiva and Oversi last year. The M&A approach "puts Allot at odds with what could be potentially large partnerships/deals with companies like Skyfire and Avvasi, and could be playing a role in Allot’s lack of growth" (see "Allot's Revenues from 2012 Acquisitions" - here). 

See "Procera Networks and Avvasi Partner to Offer Mobile Operators Video QoE Management and Analytics" - here.

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