Saturday, April 19, 2014

Citrix: Smartphone Users Want Sponsored Data; Blame MNOs for Video Stalling

As we say here -"if it is free, give me two". So it is true also for "Sponsored Data", according to a recent survey by Citrix.

"The survey of adult smartphone and tablet owners, conducted by Wakefield Research found that a majority of subscribers say they exceed their mobile data quota (and watching Video is not the prime reason!) – even more fear exceeding it"

  • 82 percent fear the data usage impact of mobile apps on their monthly data limit and have avoided using an app because of that fear. Subscribers using iPhones are more concerned about data overages than Android smartphone subscribers (66 percent versus 48 percent)

  • 67 percent of those who watch at least one mobile video per month say they have exceeded their monthly data limit. This drops to 36 percent for those who watch less than one mobile video per month
  • 71 percent of men and 62 percent of women would engage more if sponsored data plans were available.

See "Citrix: Mobile Data Users Fear Exceeding Their Quota, Open to Sponsored Data Plans" - here.

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