Friday, December 16, 2011

Survey: MNOs Want to go Beyond Usage Based Billing

A new survey by Connected Business Research finds that "While usage-based billing, either with or without subscriber contract, is the most popular way mobile operators currently charge for data, a super-majority of operators are definitely, probably or possibly considering changes to data plans next year.  For a large number of operators, tiered data plans are the way they would prefer to charge, and a significant but considerably smaller number favors dynamic pricing (e.g. based on network load) or pricing based on the service (e.g. Netflix, YouTube)".

One other (and I must say trivial) conclusion is that "When it comes to changing billing plans, technology readiness/cost and regulatory considerations are much less important than market perception and competitive considerations" - after all technology must serve the cause.

One more - "Tier 1 operators also much more strongly favor charging customers for data on a usage basis than do Tier 2 and Tier 3 operators"

See "Exclusive Report: Out with the old, in with the new mobile data plans" - here,  it is based on a survey of 300 mobile operator respondents - see more here.

1 comment:

  1. This is easier said than done and abounding businesses, accepting able online autograph or services, can accretion their business crumbling because of a poor implemented plan to admission transaction from customers.

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