Thursday, December 8, 2011

Verizon Wireless will Offer Shared Data Plans in 2012

 reports to FierceWireless that "Verizon Wireless expects to offer data plans for multiple devices sometime in 2012".

A recent Infonetics Research report finds that "Shared Data Plans (a single account, shared by people, usually family members, and/or multiple devices with, for example, a combined data cap) represent a prime opportunity for operators to reduce churn, drive device adoption, and generate more revenue than they have been able to from individual subscriptions—provided they are executed correctly" (see "Infonetics: Shared Data Plans - an Opportunity with OSS Needs" - here and chart below).

According to the FierceWireless report ("Verizon's McAdam: Family data plans coming in 2012" - here), Lowell McAdam (pictured), Verizon Communications CEO, said at the UBS Global Media and Communications Conference that " .. customers who are dealing with four or five screens--smartphones, tablets and USB modems for laptops and the like--do not want to pay for all of those devices on separate bills, and neither does Verizon.. I think in 2012 we will see it .. We have been working on this for a couple of years. Getting to one bill and getting to account-level pricing is our goal"

"Executives from AT&T Mobility and Sprint Nextel have hinted at such plans as well"

Source: Infonetics


No comments:

Post a Comment