Tuesday, September 10, 2013

[Juniper Research]: Analytics May Save MNOs $9B by 2018

Great savings for MNOs are just around the corner: while SDN will save them $4B by 2017 (here), big-data analytics will do more than twice: $9B.

A new report by Juniper Research finds that "The continued deployment of analytics platforms is expected to deliver combined savings and incremental revenues to MNOs (Mobile Network Operators) totaling more than $9 billion by 2018, .. Greatest savings are expected to result from reduced customer churn and more efficient capex allocation, with MNOs also able to derive significant revenues through the licensing of opted-in subscriber data to third parties".

"Some operators – such as Telefonica [see "Telefonica to Monetize on its Mobile Analytics Data" - here] and Verizon – have established in-house business units to offer aggregated subscriber data to enterprise customers, while in the UK, Everything Everywhere (EE), Telefonica O2 and Vodafone have founded the advertising joint venture Weve".

See "Harvesting ‘Big Data’ Offers Network Operators a $9bn Cost Savings & Revenue Opportunity by 2018: Juniper Report" - here.

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