Sunday, November 13, 2011

TM Deployments [101]: Smart [Philippines] Deployed GreenPacket for 3G/Wi-Fi Convergence and Targeted Advertisement

GreenPacket (see "GreenPacket Enhances Offloading with Policy Control" - here) announced that it has "secured a major win with Philippines’ largest wireless service provider, Smart Communications Inc .. Greenpacket’s award winning Intouch Connection Management Platform (ICMP) will enable Smart to be the first Philippines operator to offer converged connectivity across its 3G and WiFi access networks .. The ICMP solution enables seamless connectivity across 3G and WiFi access networks, thus providing a strategy for alleviate network congestion by offloading data to less expensive and less congested WiFi access networks. Additionally, the ICMP is customized to support Smart’s new targeted advertisement push services".

Smart Communications, a subsidiary of PLDT, is the Philippines' leading wireless services provider with 47.8 million subscribers on its GSM network as of end-June 2011 (see revenues chart for PLDT wireless services).

".. The company recently clinched a similar deal with Time Warner Cable .. The solution is also being deployed by Hong Kong’s leading telco, PCCW a 3G and 4G communications and technology provider .. [Kelvin Lee, Senior General Manager of Greenpacket] expects to close more deals for the ICMP suite of solutions with operators keen on finding avenues to optimize access networks, manage connectivity across devices and also generate more revenue"

See "Smart Communications Philippines Chooses Greenpacket’s Intouch Connectivity Management and Data Offload Solutions" - here.

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