Wednesday, January 18, 2012

Telenor CEO: "The communications industry can think in terms of maintaining a share of the consumer’s wallet"

The CEO of Telenor joins the other telcos (Telefonica, DTOrange(FT), VerizonTelekom Austria) and asks for revenue sharing/cooperation with the bigger OTT content providers - or smarter billing plans for his subscribers.

In an interview to Diana ben-Aaron, Bloomberg, Chief Executive Officer Jon Fredrik Baksaas (pictured) says that "The communications industry can think in terms of maintaining a share of the consumer’s wallet and we shouldn’t shy away from this ambition .. It’s a question of if Facebook and others will be confident enough from their perspective to say we don’t need the telcos, or could they reach a more rapid buildup on the other kind of business model that we entertain .. Everyone is talking to everyone to find different forms of how to cooperate".

"Norwegian text messaging volumes peaked in 2009 and customers increasingly use social networking and platform- specific systems like iPhone and BlackBerry messaging to communicate .. Systems like Skype and Apple’s Facetime shift voice and video calling into the data bundle as well, adding to the pressure to recoup money for networks and profits from users on all-you-can-eat data plans .. Operators are starting to charge more for better quality services and differentiate between peak and off- peak hours .. Time-based usage is also growing, borrowing a model from emerging markets, where people top up day by day"

At the end of Q3, 2011 The Telenor group had 133M mobile subscribers, of which 3.1M were in Norway, 2.2M in Sweden and 2M in Denmark. Telnor had then 870K fixed-broadband subscribers in Norway.

See "Telenor CEO Fights Facebook for ‘Wallet Share’" - here.

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