Sunday, January 15, 2012

[Yankee Group]: MBB Penetration in Western Europe to Reach over 14% by 2015

A new research by Declan Lonergan (pictured), VP, Yankee Group, finds that "Mobile broadband (MBB) penetration in Western Europe will increase from less than 8 percent of the population at the end of 2010 to over 14 percent by 2015 .. Despite continued economic uncertainty, the total number of MBB connections—excluding smartphones—will almost double from 32 million at the end of 2010 to 60 million by 2015".

"Demand for MBB will remain strong, driven by significant increases in the use of wirelessly connected tablets. But several factors will also combine to inhibit market growth. These include economic uncertainty, limited price reductions, and the simple fact that much of the low-hanging fruit in the cellular modem category has already been picked"

See "Tablets Give Mobile Broadband a Boost" - here.

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