Saturday, March 5, 2011

Ovum: MNOs should use Customer Data and Policy Management to Drive Profits

A new research by Clare McCarthy (picture), principal analyst for Ovum, joins many other and finds that "MNOs need to use customer data held in the business support system with network policy management and control, if they are to manage soaring traffic loads, drive profits, personalise the customer experience and increase their agility and response times ..Segmented data plans are one way of increasing revenues, and they can also help deliver a better customer experience. For example, an enterprise is more likely than a family to pay for guaranteed bandwidth, priority service availability and predefined access controls".

See "Mobile network operators need new approaches to make data profitable" - here.

"According to forecasts by Ovum, mobile broadband users are set to grow at a compound annual growth rate of 28 per cent over five years to 2015. 3G dongles and smartphones will drive demand for broadband data applications, while smartphone and tablet users will increasingly use their devices for video services"

See also - "Ovum Mobile Revenue CAGR Forecast (2009-2015): Data +11%, Voice -1.4%" - here

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