Wednesday, February 16, 2011

Telefonica: "Pricing for Optimized Service should be based on QoS"

In an interview to LightReading, Tanya Field Telefonica UK Mobile Data Group Director, tells Ray Le Maistre how the mobile carrier will monetize the increased use of data - " is all about understanding what customers are using data for and being able to optimize the service .. if they are very high video users and they want to have optimized solution so they get very good delivery then we should be looking at pricing for that optimized service so it should be at QoS basis based on the service usage that you effectively undertaking as consumer.."
See the video below (or here).
See also: 
  • Policy Management: What Does Telefonica Need Now?  - here.
  • Telefónica Group Selects Acision/Tekelec - here
  • Sandvine - Who is the Global DSL/Mobile Customer with 20 Properties? - here.   





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